Work
Selected work
Case studies in search strategy, editorial systems, website copy and landing pages — research first, then language a reader can use.
2025 · Editorial system
Search-Led Content System
A placeholder case study for a content system built around search intent, topic clusters and a clear publishing rhythm. Replace this entry with a real project.
2025 · Article series
Intent-First Blog Series
Placeholder for a blog series written to answer a set of related search questions with clarity, structure and a consistent point of view.
2024 · Website content
Website Narrative Rewrite
Placeholder for a website rewrite that made a brand easier to understand for people and easier to interpret for search engines.
2024 · Landing page copy
Landing Page for a Search Query
Placeholder for a landing page written around one high-intent query: a clear promise, a useful explanation, and a reason to continue.