WEBSITE COPY · 2024

Website Narrative Rewrite

Placeholder for a website rewrite that made a brand easier to understand for people and easier to interpret for search engines.

01 Overview

Document how homepage, about and service pages were rewritten around a single, searchable story.

02 The challenge

Typical starting point: pages that list features but never say who they are for, or copy that sounds impressive without answering the query.

03 The strategy

Define the primary intent of each URL. Write for that intent first. Then layer in supporting keywords, proof and next steps.

04 The content

Describe the narrative arc across pages — from first impression to service clarity to trust — and the language choices that held it together.

05 SEO approach

Headings, metadata, internal links and crawlable structure. Keep the writing human; let SEO be the architecture, not the voice.

06 Outcome

Leave blank of numbers until real data exists. Qualitative notes are enough: clearer pages, tighter messages, better findability.

07 Reflection

Website copy is a negotiation between brand and search. Record where you chose clarity over cleverness.

Keyword strategy

Content structure